The Art of CRO: What is Conversion Rate Optimization and Why Your Business Needs It

Conversion Rate Optimization (CRO) involves enhancing user engagement and guiding them toward a specific desired outcome, usually through structured experiments. This desired action could encompass various measurable activities, such as making a purchase, viewing a video, downloading a PDF, or other similar acts. CRO and SEO often go hand in hand because they revolve around … Read more