YouTube advertising is like having a treasure chest buried in the digital realm. To unlock its potential, you need a well-crafted map to navigate its complexities. Since Google owns YouTube, you need a Google Ads account to run your advertising campaigns. However, it differs greatly from pay-per-click (PPC) or paid social media campaigns.
YouTube allows scalability like no other advertising tactic out there. You will be able to leverage the different upgraded targeting settings based on user search history. YouTube, compared to other ad platforms, has a much larger inventory. Compared to other platforms, competition is low, and you get higher quality leads as YouTube has a high-intent audience.
It sounds simple enough, but there’s much to know about YouTube advertising before you set out to amplify your advertising. In this article, we’ll go into what YouTube ads are, and the strategies, techniques, or methods you can utilize to scale your campaign to new heights.
YouTube Advertising: Everything You Need to Know
YouTube Ads are just like the advertisements you see during commercial breaks during the Superbowl. The difference is that YouTube ads are displayed when you are watching videos on YouTube, and the ads are highly targeted.
YouTube Ads are a powerful digital marketing strategy that allows businesses and creators to display video ads to a vast and diverse audience. There have been consistent changes by Google that make YouTube advertising a worthwhile investment.
To know how to scale your YouTube ads, you must first learn how it works. Apart from ad formats, and targeted audience, YouTube uses two ad pricing models that depend on the user’s action:
- Cost-per-click (CPC), where you’ll pay when a viewer clicks your ad
- Cost-per-view (CPV), where you pay when users interact or for ad duration
YouTube lets you use the CPC or CPV pricing model depending on your ad goal and campaign subtype. Depending on your target audience, industry, ad watch time, campaign objective, and target keywords, the cost of your ad campaign can differ. The YouTube advertising cost per ad view or action is between $0.10 to $0.30 on average. Factors that determine how much your ads will cost include
- Ad bid.
- Bidding strategy.
- Targeting options (such as demographics and audience segments).
- Ad type.
To scale your digital advertising campaign, you can include the different types of ads among your YouTube Ads techniques. These are some general types of YouTube ads
- In-feed video ads
- Skippable in-stream ads
- Non-skippable in-stream ads (including bumper ads (only 6 seconds per bumper) and overlay ads)
Your next step can be creating your video ad campaign. You can do so by uploading your video and then using a Google Ads account to set up all the necessary information to finally launch your YouTube ad campaign.
Scale Your Growth with These 5 Unique Approaches
By implementing advanced YouTube Ads methods, grow your ad campaign to heightened online visibility and engagement. Before paying for views, set up these methods to optimize your strategy to bring in more engagement, and eventually more revenue.
There are two types of scaling you can implement in your YouTube ads: horizontal and vertical scaling. Horizontal scaling gives you more options for delivering ads with audience targeting and content targeting. While on the other hand, Vertical scaling involves increasing budgets and adjusting bids. We will focus more on how to approach your strategies to scale your growth.
Use these 5 approaches to craft your YouTube Ads strategies for guaranteed success:
Decide your metrics and goals
Depending on your aims for the brand, use the following metrics to formalize a map to optimize your creative execution:
- Views and impressions
- Audience (or target demographics)
- View Rate
- Conversions
By defining and setting up your goals, you can use the results to determine your content in the ad, as some metrics are better for branding goals, while others drive leads and conversions.
Leverage narrative advertising
Appeal to the audience with a refined script. In the world of YouTube, weaving an attractive narrative keeps your audience engaged, and helps establish a deeper connection with the viewer,
Drive people to buy with cards
A YouTube card is that small “i” symbol at the corner of the video, which can be expanded when the viewer clicks on it. They can be triggered timely, sliding over to appropriate times for a reminder. With info cards, you can feature any related or featured products, or drive traffic to a URL. They can be customized with text, images, and other options.
Create an end slate for your YouTube video
Closing your video with an appropriate end slate will let you allot a portion to promote your social networks, or increase interest. Adding calls to action in this portion will also help direct your viewers’ attention to your business. Another good idea is to include reminders throughout the video to check the ending (or even description) for relevant links.
Use closed captioning to cater to viewers’ needs and wants
Keeping viewers engaged to increase the chances for conversions is the main goal of YouTube advertising. Include a quality video transcription; depending on your target audience, you can even include other languages.
Knowing how to scale your YouTube Ads in several ways will equip you with innovative techniques to stand out amidst the digital marketing skyline. Optimize your YouTube ads strategies to boost your revenue and elevate your advertising campaigns to new heights.
Conclusion: Map Your YouTube Ads Strategy for Success!
Mapping how to scale your YouTube Ads is relatively easy once you just head inside its world. It is highly efficient and recommended by digital marketers for its effectiveness in driving conversions and revenue.
Businesses both big and small have successfully incorporated YouTube advertising into their digital marketing campaigns. YouTube advertising is a relatively fresh fruit on the digital marketing tree, that helps brands with visibility and conversions.
Whether you choose to leverage captivating narratives, or incorporate info cards and closed captions, these approaches will help your business rise above the crowd and stand stall in front of your audience.
FAQs
Q: What’s the best strategy to scale YouTube ads?
The best strategy to scale YouTube ads is to incorporate innovative techniques and methods into your advertising campaign. Create high-quality videos, with optimized info cards, leveraging captivating narratives to capture your target audience. Drive more conversions and traffic to your business by following these 5 approaches to increase revenue.
